comments on digital britain, section 3 February 17, 2009

“UK content production is in turn an important part of the overall creative industries sector that in total accounts for more than 6 per cent of UK gross value added, which as a sector is equivalent in scale to the financial services industry.” In export of TV show formats, the UK is the largest single source. This overall growth trend stalled in 2008, however, this sector has begun to face significant revenue pressures.Since 2002, e-commerce has grown and the Internet advertising has grown with it. Britain has the highest proportion of internet advertising of any developed economy. British consumers have a huge appetite for new digital services. This in turn creates a market environment which unlocks new commercial possibilities and encourages innovation in new content, services and applications.

For my part, with the rapid development of science and technology and the evolving concept of media, we have gradually entered the era of digital media, Internet media and mobile media as represented by the new media. In the new media era, as the most powerful party of traditional media, how does television to use the opportunities brought by new media and innovation? In the “triple play” era of telephone network, cable network and the Internet, they are more and more to speed up the process today, to digitization, networking and interactivity for the new media technology on behalf of powerful impact on the survival of the current television media laws and the survival pattern.

New media technology rapid rise with the spread of technology, access and other advantages, continuously streaming audiences and advertising of traditional television and posing new challenges to the British traditional media. But from another angle, with the content of basic resources and network resources of the traditional media, with the continuous advancement of technology, profitability will become increasingly abundant. From the rapid development of interactive television, network television and mobile TV, you can see the fact that the integration of new media to explore new profit model, is the future for television media. New media technologies are “debris” of the spread of Context. Media industry is an industry which “content is king”.

From the industry perspective, if the media industry wants to profit, we must create valuable content. However, valuable content is not necessarily bound to a profit (unless not required to profit), and whether the profits or windfall profits will depend on the media set up and selection of models. Therefore, the interaction between the logical relationship of the construction of media content and media profit model finally decided to sustainable development.

 

research for digital content: DRM system February 11, 2009

DLNA (Digital Living Network Alliance) will be sought on the interoperability of digital rights management recommendations to formulate a mechanism that would enable various DRM products compatible with each other open standards. The organization would likely adopt the Coral Union’s first specification in June last year. This is another significant move of the DLNA which has 230 member organizations, so that is about to realize its own primary objective, namely, the adoption of internet protocol-based to create a digital home network products interoperable platform.

 

Scott Smyers, president of DLNA, said he has seen the service providers have used Coral technologies at present. Recently, there are an increasing number of companies to actively add to the DLNA organization. Coral have invented a way for the service providers to use a standard approach to digital copyright; the digital rights can transfer from one system to another system.

 

This approach required the service providers to cooperate in the software without the need to make an issue of DRM products. Therefore, even if Microsoft does not dictate the popular Windows Media DRM to make any changes, Coral methods are still valid. But Apple’s iTunes service on the need to make certain changes of Apple’s FairPlay DRM which songs can be played on other systems. At present, Apple and Microsoft both is not a member of Coral, which is a disadvantage of Coral.

 

Who used the method, when used, is still unknown. Smyers said he was unable to confirm when DLNA will begin consultation with the DRM but at present he thinks the Coral’s method is the best way to realize DRM interoperability. But Smyers also said that at present, the service providers inside and outside the organization DLNA are in positive action, which brought him confidence. Comcast’s currently is one of the main members of DLNA organization, the AT & T, British Telecom, France Telecom and Verizon and other companies have also joined the organization. Smyers said: “When these companies are active, that is a very exciting scene.”

 

In addition, DLNA is also planning to adopt the technology of Consumer Electronics Association (CEA) to develop a home network to share a remote user interface, and Universal Plug and Play Forum formulated a default media recording standard in its account.

 

Whether to quickly develop a parameterized quality of service standards will ensure that the media content can be transmission through the home network, DLNA organization has not reported much hope. UPnP is currently developing a standard and there is also a separate IEEE 802.1 Task Force is using a different method. Smyers said: “We can not determine when these standards and methods can develop sophisticated, for our reference.”